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About Me
- John Friedman
- John Friedman has over 20 years' expertise in sustainability, corporate communications, marketing, community relations and strategic planning. A frequent presenter and author on sustainability, Friedman serves one the board of directors for the Sustainable Business Network of Washington (SB NOW). In 'The New PR' he explains why - but more importantly - how companies must modify the ways they communicate to meet the changing expectations of customers, employees, communities, regulators and shareholders. © 2010, John Friedman
